Gen Nakar, led by former mayor Ubing Rozul formed the Public Narrative. Jing Astejada, MENRO shared the inspiring story of how the town learned its lesson from the 2004 deluge. Their narrative leverages the story of deluged to bring people toward a response. They even have statistics and specific dates. The LGU officials themselves have a personal story that connects effectively. The narrative moves people to see the family farm as solutions to their food and livelihood.